Our Story

A quarter century of transforming beauty — one client, one masterpiece at a time.

25+ Years of Excellence Forest Hills, Queens Master-Level Artistry Luxury Experience Personalized Care Premium Products 25+ Years of Excellence Forest Hills, Queens Master-Level Artistry Luxury Experience Personalized Care Premium Products
Meet the Founder

Marina Iskiyaeva

The visionary behind every transformation

Marina Iskiyaeva — Owner of NYC Panache Salon
25+ Years of
Excellence

For over 25 years, Marina Iskiyaeva has poured her heart and soul into the art of beauty — building not just a salon, but a sanctuary where every client walks out feeling like their best self.

What started as a young woman's dream to master the craft of hairstyling has blossomed into one of Forest Hills' most beloved beauty destinations. Marina's journey began with a simple belief: that true beauty isn't about following trends — it's about discovering what makes each person uniquely radiant.

Through decades of continuous learning, international training, and thousands of transformations, Marina has developed an intuitive understanding of color, texture, and form that sets her apart. She doesn't just do hair — she creates art that moves, breathes, and transforms confidence.

Today, NYC Panache Salon stands as a testament to that original vision. Every detail — from the warm, inviting atmosphere to the carefully curated product selection — reflects Marina's unwavering commitment to excellence and her deep respect for the craft.

"
Beauty should never feel rushed, and excellence should never be compromised. Every client deserves to feel like the only person in the room.
— Marina Iskiyaeva
Our Process

The Panache Experience

More than a service — it's a journey crafted around you

At Panache, we believe the difference between a good salon visit and an unforgettable one lies in the details. That's why we've refined every step of your experience into what we call The Panache Way — a signature approach that ensures every visit exceeds your expectations.

01

The Consultation

Every masterpiece begins with a conversation. We take the time to truly understand your vision, lifestyle, hair history, and goals. Whether it's a subtle refresh or a dramatic transformation, this is where we align our artistry with your dream.

Personalized Vision
02

The Custom Plan

No templates. No shortcuts. Your stylist creates a tailored plan — selecting the exact techniques, products, and timing that will bring your vision to life while protecting the health and integrity of your hair.

Bespoke Strategy
03

The Artistry

This is where the magic happens. Using premium products and master-level techniques refined over 25+ years, your stylist brings the plan to life with precision, patience, and passion. Every cut, every stroke of color is intentional.

Master Craft
04

The Reveal

The moment you've been waiting for. We perfect every detail, style to perfection, and hand you the mirror. This is more than a result — it's a feeling. That rush of confidence, that spark in your eyes — that's the Panache moment.

Confidence Delivered
05

The Aftercare

The Panache experience doesn't end when you leave the chair. We provide personalized aftercare guidance, product recommendations, and a maintenance timeline so your results stay flawless between visits.

Lasting Beauty
What Drives Us

The Panache Promise

The principles that guide every service, every day

01

Uncompromising Craft

We don't cut corners. Every technique, every product, every detail is chosen with the same precision and care that Marina has spent 25+ years perfecting.

02

Genuine Connection

You're not a number. You're family. We remember your preferences, your story, and your goals — building a relationship that grows with each visit.

03

Luxury Without Attitude

High-end results in a warm, welcoming atmosphere. We believe luxury should feel comfortable, not intimidating. Every guest is treated like royalty, naturally.

04

Hair Health First

Beautiful results mean nothing if they come at the cost of your hair's health. We use only premium, professional-grade products and prioritize the long-term vitality of every strand.

0+ Years of Excellence
0+ Happy Clients
5 Star Rating
1 Mission: Your Confidence
Our Space

The Salon

A sanctuary designed for transformation

Nestled on the second floor of 107-12 71st Road in the heart of Forest Hills, NYC Panache Salon is more than a place to get your hair done — it's a retreat from the everyday. The moment you step through our doors, you'll feel the difference.

The warm, inviting atmosphere is thoughtfully designed to put you at ease. Natural light floods the space, premium products line the shelves, and every station is equipped with professional-grade tools that allow our team to deliver exceptional results. It's intimate enough to feel personal, yet spacious enough to feel luxurious.

We've created an environment where you can truly relax, disconnect from the world, and focus on yourself. Whether you're here for a quick blowout or a multi-hour color transformation, the Panache experience is designed to make every minute feel like an indulgence.

Forest Hills, Queens

107-12 71st Road, 2nd Floor
Forest Hills, NY 11375

Open 6 Days a Week

Tue – Sat: 10AM – 7PM
Sunday: 10AM – 5PM

Get in Touch

(718) 575-0532
Walk-ins welcome

Begin Your Journey

Ready to Experience Panache?

Your transformation starts with a conversation. Book your appointment today and discover the difference that 25+ years of dedication makes.